Tuesday, March 17, 2009

Tuesday Tip: What's in a Name?

Of course it's important to have a good product, and good photos can be very helpful in guiding potential customers to your shop, but another thing that grabs buyers' attention is a catchy title.

A year or so ago I made this diaper.
ninja diaper All black, inside, outside, velcro, etc...all black. I could have posted it as a "black diaper" but instead I posted it as a "Ninja Diaper" and what do you know, it got a LOT of views and sold quite quickly.

Recently I've been posting a lot of animal-print fabrics for my "It's a Jungle Out There" collection. I could use titles like "Green Monkey Print Cloth Diaper" or "Leopard Print Diaper" but instead I'm using "Sweet Little Monkey" and "Tarzan Tushie" because they are more catchy. (C'mon, you know you want to see the Tarzan diaper, don't you?!)

A few weeks ago I posted about MagdaleneJewels and her valentines collection. She did a valentines collection with lots of red and hearts, but instead of naming things "Red Heart Necklace" or "Valentines Bracelet" she gave them names like "Juliet Necklace" or "Venus Bracelet." Much catchier, aren't they?

Have you ever seen a title that when you saw it you just had to go look at the listing? What was it? What are some of the best titles you've thought of in your own shop?


  1. Great post. I am not good at titles. In my other shop I was giving listings names and then would forget the names! I will work on it.

    I really like the title, 'ninja diaper.'

  2. very smart!! I wish I was talented enough to do cloth diapers! I want to do them with this baby and it sure would be handy if I could actually make them! Anyway..cute blog! I was just dropping my entrecard by!

  3. Excellent point!

    Ninja Necklace, elegant for that special evening out...


  4. Love the leopard diaper, btw. I don't know why but one word titles attracts me more to click. Although I've seen a paragraph as a title, too... go figure.


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